Tuesday, 04 October 2022

T The Pro-Active Author

Get Informed About the Media

Get Informed About the MediaIf you have a book or a message or a product that needs to get into the world, where do you learn about how the news media works? There are many different ways and resources but, in this article, I want to highlight some insights from a new book from journalist Alison Maloni

Just like as writers we need to keep the needs of our reader in mind as we write, it's the same with the media. When you pitch a journalist, you have to know where they are coming from and a book like Maloni's book helps you gain this insider perspective. Every business or person selling a product (like a book) needs to reach the media. The media has the ability to reach a broad audience.  Journalist Alison Maloni has been working with the media for decades and pours her experience into the pages of BREAKING IN THE NEWS.

In the opening pages, Maloni explains a key fact, “I have put all of my tips and knowledge from being a journalist, publicist, and business owner into this short, simple book—something you can read quickly and apply immediately to your business. While there is a ton of information here, it is only good if you do the work. It is all up to you, and if you put in the work, I guarantee you will see an increase in your media exposure.” (Page 5)

 Breaking In the News

Each chapter is packed with valuable insights and ends with a “Chapter Roundup” which highlights the action points. Scattered throughout the book are “Pro Tips” from other journalists and media experts. Whether you want to understand the difference between publicity and advertising or why local publicity can prepare you for the national stage or how to write the perfect pitch, you will find valuable insights in these pages.

Here's some more nuggets in this book: “You can and should have goals to be in the big media outlets, but I want you to think about starting small and having realistic goals in the beginning. PR takes time.” (Page 24) or “As a former local news reporter and now contributor and ahchor for a national news outlet, I have had the chance to sit in on editorial and producer meetings. Unless you are in the newsroom, it's hard to understand how the crazy world of news works. It is not like any other industry, and it's very important to know how the industry works before you pitch them. If yuou have that first-hand knowledge, the local reporter and assignment editors will recognize it, and that's bit bonus points for you.” (Page 27)

When you get the interview or program, Maloni writes, “If you say yes and do a good job, they will look to call you for the next time they need an expert in your industry to speak to. The reporter will even share you rcontact infcormation with other reporters in the newsroom if they are looking to do a story related to your industry.” (Page 33)  If you get this book, I encourage you to mark pages and highlight, then go back and do what Maloni says in her opening pages: “do the work.”

Understanding the perspective of the media is a terrific first step and this sort of valuable insights fills the pages of BREAKING IN THE NEWS: BUILD BUZZ FOR YOUR BRAND. I found the information approachable, easy to understand and apply and well-written. Every writer can profit from a careful reading and application of this book. Also I encourage you to follow Alison Maloni on Twitter or Facebook or LinkedIn. Her short video series that she calls “The Tip of the Day” is also filled with ready to apply insights.

The first step when you approach journalists or anyone in the media is understanding what they need then delivering it to them. How are you developing your relationships with journalists and others in the media? Let me know in the comments below.

 Terry Whalin amp Christine Kloser

Recently a podcast launched that I recorded with bestselling author Christine Kloser about why every author needs a book proposal (even if you self-publish). I encourage you to follow this link and listen to it.


To give the media what they need, the first step is to get informed about their needs so you can meet them. This prolific editor and author tells about a new book, Breaking in the News. Get the details here. (ClickToTweet)

Are You Missing A Key Element to Publish Your Book? Get the details here.

Columnist: Terry Whalin


W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former  magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams. To help writers, he has created 12-lesson online course called Write A Book Proposal. His website is located at: www.terrywhalin.com.

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